[OPLIN 4cast] OPLIN 4Cast #238: Mobile update

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OPLIN 4Cast

OPLIN 4Cast #238: Mobile update
July 13th, 2011

<http://www.oplin.org/4cast/wp-content/uploads/2011/07/mobile_computing.png>Mobile 
computing, whether on smartphones or on tablets, continues to grow. Over 
the past couple of weeks, we've seen several studies that quantify that 
growth and point out some interesting trends in mobile computing. So in 
this week's /4cast/, we're sharing some of these items, in no particular 
order, as an FYI for our readers. If there is a message here for 
libraries, it would probably be: make sure your wi-fi network can handle 
the future.

    * Switching rates for US smartphone users suggest 50% penetration by
      August 2012
      <http://www.asymco.com/2011/07/09/switching-rates-for-us-smartphone-users-suggest-50-penetration-by-august-2012/>
      (asymco/Horace Dediu) "Through the three month period ending May
      2011, smartphones were in use by 76.8 million or about one in
      three US phone users. [...] A total of 513k users switched into
      using a smartphone every week during the period, a rate of
      switching consistent with the last 17 periods (average of 510k/wk)."
    * comScore reports May 2011 U.S. mobile subscriber market share
      <http://www.comscore.com/Press_Events/Press_Releases/2011/7/comScore_Reports_May_2011_U.S._Mobile_Subscriber_Market_Share>
      (comScore) "In May, 69.5 percent of U.S. mobile subscribers used
      text messaging on their mobile device. Browsers were used by 39.8
      percent of subscribers (up 1.5 percentage points), while
      downloaded applications were used by 38.6 percent (up 2.0
      percentage points). Accessing of social networking sites or blogs
      increased 1.8 percentage points to 28.6 percent of mobile
      subscribers. Game-playing was done by 26.9 percent of the mobile
      audience (up 2.3 percentage points), while 18.6 percent listened
      to music on their phones."
    * A portrait of today's tablet user
      <http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portait_of_Todays_Tablet_User_--_Jun11_%28Final-Public%291.pdf>
      (presentation of Online Publishers Association/Frank N. Magid
      Assoc., Inc.) [pdf] "Tablet users view tablets as their preferred
      reading device over computers and printed media for many types of
      content and information. 87% of tablet users (nearly 25 million
      consumers) seek content and information on a regular basis.
      Long-form video is preferred over short clips on tablets."
    * How we use the tools we choose: a week of worldwide usage data
      <http://www.readwriteweb.com/archives/does_your_device_change_the_way_you_use_info.php>
      (ReadWriteWeb/Brian David Eoff) "The iPad's usage pattern is
      drastically different. Usage dips after breakfast, remains low
      during traditional working hours and does not peak until much
      later in the evening. During the weekends iPad usage between 8
      a.m. and 3 p.m. is higher than it is during the week at those same
      hours. No other device sees a heavy increase of use during the
      weekends, showing that the iPad is used as an entertainment device
      and differs from both smartphones and browsers."

*/Comparison fact:/*

The latest Connect Ohio Technology Assessment 
<http://connectohio.org/mapping_and_research/residential_and_business_technology_assessments.php> 
indicates that, unlike smartphone ownership, desktop computer ownership 
in Ohio is starting to decline for the first time, from 82% of residents 
in 2010 to 80% in 2011.
------------------------------------------------------------------------
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