[OPLIN 4cast] OPLIN 4Cast #305: Paying for it

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OPLIN 4Cast

OPLIN 4Cast #305: Paying for it
October 24th, 2012

money plantBusinesses are usually started up to satisfy a demand, 
providing something people want but can't get easily, and so they're 
willing to pay a commercial provider. If the new business seems to have 
found a legitimate need for its services, it can attract venture 
capital. So what does it say about libraries that there are new 
businesses being funded now that provide library-type services for a 
fee, services that libraries have traditionally provided for free? Will 
people be willing to pay to borrow (e)books or for answers to their 
questions? Have libraries failed to give people what they want and left 
an opening for commercial providers? The answer to that last question 
will depend on the success or failure of these new business ventures.

  * Oyster raises $3M from Founders Fund to finally create an unlimited
    subscription service for books
    <http://techcrunch.com/2012/10/10/oyster-raises-3-million-from-founders-fund-to-finally-create-an-unlimited-subscription-service-for-books/>
    (TechCrunch/Romain Dillet) "When it comes to digital entertainment
    content, you can either buy everything you want or subscribe to an
    unlimited service. Yet, ebook offerings are still behind. Oyster
    will fix that. [...] When the service launches, it will go a bit
    further than a simple library by trying to select great books for
    its users and providing community features to increase user
    retention. Instead of focusing on the staid old publishing industry,
    Oyster is trying to improve reading in general."
  * E-book subscription service Oyster gets $3 million in funding, wants
    to be Spotify for books
    <http://www.digitalbookworld.com/2012/e-book-subscription-service-oyster-gets-3-million-in-funding-wants-to-be-spotify-for-books/>
    (Digital Book World/Jeremy Greenfield) "[CEO Eric] Stromberg has
    held positions at a start-up called Hunch that was acquired by eBay
    and as an advisor at venture capital fund Founder Collective; Andrew
    Brown, another of the co-founders, has held positions at Google and
    Microsoft; and the third, Willem Van Lancker, has spent time at
    Google and Apple. While industry observers have said that it can't
    be done
    <http://www.digitalbookworld.com/2012/e-book-subscription-model-on-the-horizon-for-mass-market-shatzkin-says-no/>,
    there is a very promising model for Oyster to consider emulating:
    The Kindle Owners' Lending Library."
  * Meet the Q&A site where people pay $150 for answers
    <http://gigaom.com/europe/meet-the-qa-site-where-people-pay-150-for-answers/>
    (GigaOM/Bobbie Johnson) "And the team plans to extend that
    opportunity by pushing hard in new communities and new countries,
    using the new funding to first open an office in San Francisco, and
    then targeting India and China. Put it all together, they say, and
    the opportunity here could be significant. 'Around 300 million
    people turn to Q&A online each month, but low quality answers are a
    big problem,' says [Mancx co-founder Henrik] Dillman. 'It's a big
    shift from three or four years ago, when people expected everything
    should be free.'"
  * Pearl.com cracks open $25.7M investment oyster
    <http://venturebeat.com/2012/10/08/pearl-com-cracks-open-25-7m-investment-oyster/>
    (VentureBeat/Rebecca Grant) "Inquirers select the type of advice
    they need, enter their query, and identify the price they are
    willing to pay. From there, they can have a one-on-one question with
    a verified professional. Members include doctors, lawyers,
    mechanics, veterinarians, computer technicians, and electronic and
    home repair gurus. These experts can help you understand immigration
    laws, troubleshoot car engine issues, and diagnose health problems."

*/Publisher fact:/*

Oyster has little to say about the publishers that will supply ebooks 
for their service, focusing more attention right now on how people will 
access those books. Yet industry watchers point out 
<http://www.idealog.com/blog/subscription-models-seem-to-me-to-be-for-ebook-niches-not-a-general-offer/> 
that any company building a general-interest lending library of ebooks 
will have to compete with Amazon and its strong relationship with 
publishers. Libraries already are experiencing that competition.
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