[OPLIN 4cast] OPLIN 4cast #416: Facebook at Work

Wed Dec 17 10:30:53 EST 2014

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OPLIN 4Cast

OPLIN 4cast #416: Facebook at Work
December 17th, 2014

Facebook @workA few weeks ago, /The Financial Times/ reported that 
Facebook plans to build a version of Facebook for workplace 
communication, called simply "Facebook at Work." While the /FT/ report 
garnered a lot of attention, this news was leaked as long ago as last 
June <http://techcrunch.com/2014/06/25/facebook-at-work/> and is now 
just being reported with Facebook's blessing. The many reactions to the 
news in the technology media gravitated toward two different opinions: 
Facebook at Work could either have a big impact on the workplace of the 
future, or it could be a miserable failure.

  * How 'Facebook at Work' could alter the social enterprise landscape
    <http://www.cio.com/article/2853015/facebook/how-facebook-at-work-could-alter-the-social-enterprise-landscape.html>
    (CIO | Matt Kapko) "Social media has slowly percolated into business
    life, but for the most part it remains a separate function and
    utility during working hours. No company has successfully made the
    leap from consumer to enterprise and combined the two together at
    any scale even remotely similar to Facebook's 1.35 billion monthly
    users. Facebook at Work will reportedly look and operate like the
    traditional version of Facebook, but it will allow users to chat
    with colleagues, connect with professional contacts and collaborate
    on documents in a space that's separate from their personal
    identities and activities."
  * 'Facebook at Work' could target Google and LinkedIn
    <http://www.marketwatch.com/story/facebook-at-work-could-target-google-and-linkedin-2014-11-18>
    (MarketWatch | Quentin Fottrell) "With only 322 million users,
    LinkedIn is still a minnow compared to Facebook's Leviathan.
    Facebook is also a fun social network where people have learned
    about their own personal brand and how to present themselves online
    for job hunters who investigate their digital footprint, and could
    usurp LinkedIn much in the same way a more intuitive iPhone replaced
    the BlackBerry for both work and play...."
  * Facebook developing 'Facebook at Work' service, says report
    <http://www.wired.com/2014/11/facebook-at-work/> (Wired | Issie
    Lapowsky) "/The Financial Times/ reports that although users of
    Facebook at Work will be able to keep their personal accounts
    separate, the site will include Facebook staples, including groups
    and News Feed. And yet, it may be a challenge for Facebook, a
    company intent on tapping user data for advertising purposes, to
    convince businesses that their internal documents and conversations
    will remain confidential on the site."
  * Facebook at Work? Not so fast.
    <http://recode.net/2014/11/19/facebook-wants-to-be-your-work-assistant-but-its-not-going-to-be-easy/>
    (Re/Code | Kurt Wagner) "Even though the new product will be
    separate, Facebook's tools aren't associated with many workplace
    environments. In the financial services industry, for example, the
    use of Facebook and even personal email accounts is forbidden for
    both security and productivity reasons. Facebook will need to
    convince businesses it can be trusted with sensitive information
    that's passed around company discussion boards. That'll be a
    challenge as Facebook's trove of user data often rubs people the
    wrong way - they've made a business out of our personal information,
    after all."

*/Articles from Ohio Web Library <http://ohioweblibrary.org>:/*

  * Digital collaboration: Delivering innovation, productivity and
    happiness.
    <http://web.b.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=82507133-aed9-467a-96e3-6e4a6f57034b%40sessionmgr111&vid=0&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=98154809>
    (/Management Services/, Spring 2014, p37-40)
  * The social enterprise.
    <http://web.a.ebscohost.com.proxy.oplin.org/chc/detail?sid=db60fa5e-1abb-4b5c-8940-1b7c2fbf5983%40sessionmgr4004&vid=0&hid=4112&bdata=JnNpdGU9Y2hjLWxpdmU%3d#db=cmh&AN=99398791>
    (/Online Searcher/, Nov/Dec. 2014, p45-49 | Robert Berkman)
  * Knowledge exchange and symbolic action in social media-enabled
    electronic networks of practice: A multilevel perspective on
    knowledge seekers and contributors.
    <http://web.b.ebscohost.com.proxy.oplin.org/ehost/detail/detail?sid=1f1b48fb-df3c-447a-bbb6-c2394e194233%40sessionmgr111&vid=0&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=99315405>
    (/MIS Quarterly/, Dec. 2014, p1245-1270 | Roman Beck, Immanuel
    Pahlke, and Christoph Seebach)

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