[OPLIN 4cast] OPLIN 4cast #366: 2014 predictions

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OPLIN 4Cast

OPLIN 4cast #366: 2014 predictions
January 2nd, 2013

party hatWelcome to 2014. Wondering what will happen this year in 
technology that might impact your library? Well, that's a very good 
question, but fortunately there seems to be no shortage of predictions 
on the Internet that might help with the answers. Here are four we found 
that we thought might interest you, and most of these sites contain 
other predictions as well. It could be an intriguing year.

  * Top 5 digital marketing trends of 2014
    <http://www.clickz.com/clickz/column/2309955/top-5-digital-marketing-trends-of-2014>
    (ClickZ/Navneet Kaushal) "There are many content discovery apps
    available including Flipboard, Pulse, Foodspotting, and Fancy that
    help users to tweak the feeds by merchants and businesses according
    to their contexts and interests. Data is filtered and customized
    information platforms are curated by users according to their needs.
    This is set to become another important trend in 2014 and provide
    potential customers with greater engagement with the business.
    Marketers can increase the relevancy of their marketing since users
    can arrange the posted content according to what suits them."
  * 7 consumer trends to run with in 2014
    <http://trendwatching.com/trends/7trends2014/> (trendwatching.com)
    "Remarkably, two of the most renowned encrypted communications
    providers in the world (Lavabit <http://lavabit.com/> and Silent
    Circle
    <http://silentcircle.wordpress.com/2013/08/09/to-our-customers/>)
    had to shutter their email services because they no longer felt they
    could guarantee privacy from government agencies. They (regrettably)
    recognized that once data was collected, it could be harvested. This
    all leads to opportunities in 2014 for NO DATA brands: brands that
    simply offer brilliant service, while also loudly and proudly
    eschewing the collection of personal data."
  * 5 network security predictions for 2014
    <http://www.enterprisenetworkingplanet.com/netsecur/5-network-security-predictions-for-2014.html>
    (Enterprise Networking Planet/Elizabeth Harrin) "Biometric
    authentication, including fingerprinting, is already in use and
    looks set to grow. Adoption in some sectors has been slow due to
    concerns about storing personal data of this kind, but users will
    slowly come around to the idea that biometric logins are the way
    network authentication must go. In fact, it could be a welcome
    relief from having to remember so many passwords, as well as a more
    secure alternative to web services that claim to safely store all
    your passwords so you only have to remember one."
  * Study: Biometric smartphones predicted for 2014
    <http://www.usnews.com/news/articles/2013/12/11/study-biometric-smartphones-predicted-for-2014>
    (U.S. News and World Report/Tom Risen) "Ericcson, the world's
    biggest manufacturer of mobile devices, surveyed
    <http://www.ericsson.com/res/docs/2013/consumerlab/10-hot-consumer-trends-report-2014.pdf>
    [pdf] more than 100,000 people in 40 countries on the top 10
    consumer trends expected for 2014. The report shows 52 percent of
    smartphone users want to use their fingerprints instead of
    passwords, and half of consumers even want to use their fingerprints
    to make online credit card payments. 'A further 61 percent of people
    want to use fingerprints to unlock their phones and 48 percent are
    interested in using eye-recognition,' the report said. 'It doesn't
    stop there - 74 percent believe that biometric smartphones will
    become mainstream during 2014.'"

*/OPLIN prediction:/*

We're going to take a big chance here and predict that...libraries will 
be busy in 2014. Happy New Year!
------------------------------------------------------------------------
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