[OPLIN 4cast] OPLIN 4cast #376: Less demanding
Editor
editor at oplin.org
Wed Mar 12 10:30:13 EDT 2014
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<http://www.oplin.org/4cast/>
OPLIN 4Cast
OPLIN 4cast #376: Less demanding
March 12th, 2014
picture frameProbably more than a few libraries have been on the
receiving end of the unpopular Getty Images demand letter
<https://www.seotrainingsw.com/2011/09/getty-images-demand-letter/>. For
many years, these letters were sent out to companies and organizations
that had used images owned by Getty on their websites without obtaining
the proper licensing, resulting in a demand from Getty for payment. (Sad
to say, too many libraries don't pay attention to image licensing when
they grab stuff off the Internet for their websites and social media.)
So the announcement last week that Getty was releasing a tool to allow
some types of sites to use some of their images for free was big news
for people who post content on the Web.
* Getty Images site Terms Of Use
<http://www.gettyimages.com/Corporate/Terms.aspx> "Where enabled,
you may embed Getty Images Content on a website, blog or social
media platform using the embedded viewer (the 'Embedded Viewer').
Not all Getty Images Content will be available for embedded use, and
availability may change without notice. Getty Images reserves the
right in its sole discretion to remove Getty Images Content from the
Embedded Viewer. Upon request, you agree to take prompt action to
stop using the Embedded Viewer and/or Getty Images Content. You may
only use embedded Getty Images Content for editorial purposes
(meaning relating to events that are newsworthy or of public
interest). Embedded Getty Images Content may not be used: (a) for
any commercial purpose (for example, in advertising, promotions or
merchandising) or to suggest endorsement or sponsorship; (b) in
violation of any stated restriction; (c) in a defamatory,
pornographic or otherwise unlawful manner; or (d) outside of the
context of the Embedded Viewer."
* Getty Images jumps into the age of social media with a free embed
tool for its photo library
<http://techcrunch.com/2014/03/05/getty-images/> (TechCrunch/Ingrid
Lunden) "So, in the first instance, the tool will be free to use - a
pretty big step for a library that has been built around paid
content - and will cover around 40 million pictures out of the 150
million that make up Getty Images. But further ahead, Getty says it
will evaluate how to develop the embedding tool. Some of the options
for what it could do include adding advertising overlays, paid
features, sharing limits and extending it to video. All
possibilities, or not - it all depends on how people take to the
endeavor."
* Getty Images makes 35 million images free in fight against copyright
infringement
<http://www.bjp-online.com/2014/03/getty-images-makes-35-million-images-free-in-fight-against-copyright-infringement/>
(British Journal of Photography/Olivier Laurent) "The controversial
move is set to draw professional photographers' ire at a time when
the stock photography market is marred by low prices and under
attack from new mobile photography players. Yet, Getty Images
defends the move, arguing that it's not strong enough to control how
the Internet has developed and, with it, users' online behaviours.
'We're really starting to see the extent of online infringement,'
says Craig Peters, senior vice president of business development,
content and marketing at Getty Images. 'In essence, everybody today
is a publisher thanks to social media and self-publishing platforms.
And it's incredibly easy to find content online and simply
right-click to utilise it.'"
* Free Getty Images no threat to photo market says Shutterstock CEO
<http://www.forbes.com/sites/stevenbertoni/2014/03/07/free-getty-images-no-threat-to-photo-market-says-shutterstock-ceo/>
(Forbes/Steven Bertoni) "As [Shutterstock CEO Jon] Oringer notes,
the fat part of the $11 billion image market is made up companies in
the business of selling - large corporations, advertising agencies
and marketers. Under the new plan, they all must still pony-up for
pictures. Even if they did get images for free, Oringer doubts
they'd give up control over the picture to Getty to save a few
bucks. 'Any business that is trying to sell something should be
willing to spend a couple dollars for a stock photo to not have ads
in it and not distract the user from using the product they're
trying to sell,' says Oringer."
*/OPLIN Website Kits fact:/*
Needless to say, OPLIN is very careful to secure the appropriate
licensing for any images we use when building a Website Kit for a
library - and we encourage the library to be equally careful as they add
content to their Kit.
------------------------------------------------------------------------
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