[OPLIN 4cast] OPLIN 4cast #501: Watching the big games

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OPLIN 4cast #501: Watching the big games
August 3rd, 2016

[image: Got bandwidth for the Olympics?] After all the anticipation and
media attention, the 2016 Summer Olympics in Rio <https://www.olympic.org/>
are almost upon us. It all starts this Friday evening, August 5, despite
all the worries about the water, viruses, accommodations, etc. Once it
starts, you may have a worry in your library, too. People using your
network, either on your public (or staff) computers or with their
smartphones, may spend a lot of time watching the Olympics online--putting
your network under strain. On the other hand, some large corporations don’t
seem to be too concerned. Maybe there is nothing to worry about and we can
all just enjoy the games?
- Why smartphones will be crucial to the 2016 Olympics
<http://www.globalwebindex.net/blog/why-smartphones-will-be-crucial-to-the-2016-olympics>
(GlobalWebIndex | Jason Mander) “Although linear TV currently captures
about 4x as much daily viewing time as online television, that Olympics
fans are watching an average of 41 minutes of online TV each day is still
pretty important – especially with 16% of Olympics viewers reporting that
they have a streaming stick or device (e.g. Apple TV or Google Chromecast).
Little wonder the IOC has been making noises about the roll-out of its
Olympic Channel.”
- Olympics to drive big increase in TV Everywhere viewing?
<http://www.nscreenmedia.com/olympics-drive-big-increase-tv-everywhere-viewing/>
(nScreenMedia | Colin Dixon) “NBCU will be live streaming all events online
<http://www.nbcolympics.com/news/how-watch-rio-2016-olympic-games> during
The Olympics. That means if Mom is watching gymnastics on the TV, Dad can
be watching rowing on his tablet, and their son can be watching basketball
on his smartphone. Of course, it’s still likely everyone will come back
together for the big events, like the 400M Relay. However, given our
propensity to watch on mobile devices alone, all the data points to this
being the most fragmented viewership for The Olympics ever.”
- Enterprise networks bracing for Olympics
<http://www.networkcomputing.com/networking/enterprise-networks-bracing-olympics/636225717>
(Network Computing | Marcia Savage) “TEKsystems, a provider of IT staffing
solutions, polled more than 600 IT pros and found that 72% expect a major
or moderate increase in internet usage at their companies due to workers
streaming swimming, gymnastics, and other competitions. More respondents –
79% – said [they] believe their corporate networks will be at greater risk
from workers accessing various websites for Olympic coverage. Forty-four
percent reported experiencing bandwidth issues during large sporting events
in the past.”
- Despite network impacts, few companies bracing for Olympics
<http://www.information-management.com/news/infrastructure/despite-network-impacts-few-companies-bracing-for-olympics-10029391-1.html>
(Information Management | Bob Violino) “Despite the anticipated impact,
many companies are taking no action, preferring to monitor the situation. A
majority of the organizations (more than 80%), will not be issuing special
guidelines or communications regarding use of network resources to
view/interact with the Summer Games, and nearly half are not introducing
additional measures such as filters, blockers or firewalls specifically for
the games.”

*Articles from Ohio Web Library <http://ohioweblibrary.org>:*

   - Sports streams sizzle but more TVE than OTT.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=115226458>
   (*Broadcasting & Cable*, 5/9/2016, p.18-19 | Larry Jaffee)
   - TV and the iPad: How the tablet is redefining the way we watch.
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=aph&AN=111289778>
   (*Journal of Broadcasting & Electronic Media*, Dec.2015, p.620-639 |
   Stephen P. McCreery and Dean M. Krugman)
   - And now a word from our sponsor: Do consumers perceive advertising on
   traditional television and online streaming video differently?
   <http://search.ebscohost.com.proxy.oplin.org/login.aspx?direct=true&db=buh&AN=90091637>
   (*Journal of Marketing Communications*, Sept.2013, p.258-276 | Kelty
   Logan)

------------------------------
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