[OPLINLIST] Marketing and Strategic Planning for Librarians---KSU Workshop!

[Rhonda Filipan]

Kent State University's School of Library and Information Science is 
offering a highly-useful workshop for those wanting an overview of 
marketing techniques. 

Marketing to the Masses: Practical Planning and Execution for Libraries 
and Information Centers

This workshop introduces participants to the field of marketing and to 
core business concepts. After completing the workshop, students will be 
able to set a mission, vision, strategy, goals, and objectives for a 
public library or information center. In addition, they will have 
learned marketing rules, tools, and practices and will have discovered 
and shared marketing and merchandising techniques. Day one of the 
workshop focuses on strategic planning / marketing by design, and day 
two focuses on marketing / data-driven communications. All enrolled 
students will design a post-workshop marketing plan.

When?
June 30 - July 1
9:00 a.m. - 5:30 p.m.

Where?
Columbus, The Ohio State University
Mount Hall, 197

Instructor? 
Julia Cooper, MLS, MBA
Consultant to OCLC, OHIONET, Columbus
Book Merchandiser & Service Trainer, Barnes & Noble Booksellers, Columbus
Adjunct Faculty, Marketing & Graphic Comm. Dept., Columbus State 
Community College

Price: 
$387

To Register:
KSU Students:      Use Web for Students (wfs.kent.edu) and enter Call # 
14921
Non-Students:      Call 1-800-672-KSU2


-- 
Rhonda S. Filipan, M.A., M.L.S.
Academic Program Coordinator
Kent State University
School of Library and Information Science
330-672-0013

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