[OPLINLIST] How do you font?

[SWON Info]

How many fonts are installed on your computer? A few dozen? A hundred? With so many choices and so much variety, how should you choose which to use? Fonts use the buddy system, too 


A smart and fairly simple way to use fonts is to pair them. Using just two fonts not only looks nice but can help visually organize a document. Consistently use one font for headings and a second font for body text. Readers can intuitively understand how you’re using them (if you’re consistent). Here are a few things to think about when pairing fonts. Elaborate = Large 
Fancy “display” fonts are appealing at large sizes for text like headlines, but they’re difficult to read at smaller sizes. So only choose a “display” font like Broadway, French Script, or Modern No. 20 for large text. For smaller text, use a simple, legible font. Choose for Contrast 


If you’re choosing different fonts for different uses, make sure people can tell the two apart. You don’t always have to use a fancy “display” font. Just putting the headline in bold at a larger size is enough contrast to be helpful. Make sure that the difference is obvious at a glance, and try to use type sizes consistently. Select for Similarity 


Font pairs need contrast, but they should also look like they fit together. When selecting a pair, it can be easiest to put two serif fonts (their characters have capitals) together or two sans-serif fonts (no capitals on these) together. Similarity is subjective, it’s true. Follow your instincts on what fits or doesn’t fit together. 



Don’t sweat this. Just by selecting two fonts, you’re helping people as they read. Even in this email, the headings work like bullet points. Not only does this help your readers; it helps you organize your thoughts as you write. For more examples, grab a magazine or newspaper. The same principles apply whether you’re writing in Word, on the web, or designing with Illustrator or InDesign. 

Want to learn more about this and related design tips? Come to SWON’s Level-Up Lab on Microsoft Publisher . In one 2-hour session, I’ll show you rules of thumb like these, and then we’ll practice applying them to files you bring . Learn more and sign up here: http://tiny.cc/level-up-lab 

Picture Book Read-In Updated Date 


The new date is August 9th . This year's Read-In includes additional Common Core books and a "Best of 2012" list from our CLEAR book review group. More information's coming as the summer progresses. 

Connect to SWON online: Website : Calendar : Facebook : Twitter 
Calendar excerpts from the next two weeks. Click event titles for more information. 


    * Overcoming Your Fears of Being Successful, Part 2 - (5/16/2013) - Online 
    * ALAO’s Curriculum Materials Center Interest Group - (5/17/2013) - University of Cincinnati 
    * “Map Your Future” AA Highway Library Conference - (5/17/2013) - Maysville Community and Technical College 
    * Instructional Librarians SIG Meeting - (5/20/2013) - Cincinnati State 
    * Spring Staff Training Symposium - (5/21/2013) - Dayton Metro Library 
    * Drama-Free Workplaces, Part 1 - (5/21/2013) - Online 
    * When Webinars Attack! Getting from Tedious to Terrific - (5/23/2013) - Online 
    * SWON office closed for Memorial Day - (5/27/2013) 
    * Drama-Free Workplaces, Part 2 - (5/14/2013) - Online 
    * Teen Services (SIG) Meetings - (5/14/2013) - PLCH Main Branch, Downtown Cincy 


SWON Libraries - http://www.swonlibraries.org 
10250 Alliance Rd, Suite 225 
Blue Ash, OH 45242 
phone (513) 751-4422 - fax (513) 751-0463 


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