[OPLIN 4cast] OPLIN 4Cast #277: Timeline tips

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OPLIN 4Cast

OPLIN 4Cast #277: Timeline tips
April 11th, 2012

<http://www.oplin.org/4cast/wp-content/uploads/2012/04/facebook-logo.png>The 
new Facebook Timeline format for Pages 
<http://www.meanlaura.com/archives/1437> has been rolled out for 
everyone now, including "brand Pages" for companies and organizations, 
such as libraries. That means many libraries have been, or will be, 
spending time reworking the graphics and other features of their 
Facebook Pages. You might be wondering how your library users are 
viewing those changes, and a new eye-tracking study 
<http://www.simpleusability.com/our-news/wp-content/uploads/2012/04/FacebookBrandPages-A-first-look-at-usability.pdf> 
(pdf) by the market research company SimpleUsability provides some answers.

    * Eye-tracking: Consumers disorientated by new Timeline
      <http://www.bizreport.com/2012/04/eye-tracking-consumers-disorientated-by-new-timeline.html>
      (BizReport/Helen Leggatt) "SimpleUsability's eye-tracking research
      found that consumers dismiss the cover image as advertising and,
      with little to distinguish pinned posts from other content, they
      are often missed. According to SimpleUsability, 'no users realized
      the pinned post was intended to be highlighted'."
    * Adapting to Facebook Timeline is a huge challenge for brands, here
      are some tips on where to focus
      <http://thenextweb.com/facebook/2012/04/05/adapting-to-facebook-timeline-is-a-huge-challenge-for-brands-here-are-some-tips-on-where-to-focus/>
      (The Next Web/Nancy Messieh) "If you haven't already filled in
      your brand's history into the Timeline, you should do it now. It
      certainly will take a bit of effort, but it's worth it. Simple
      Usability found that users gravitate towards the Timeline
      navigation on the right hand side of the page. Users are
      interested in finding out more about the brand, pre-dating its
      Facebook existence, which represents a chance to communicate with
      them."
    * Eye movement study reveals six must-know things about Facebook
      brand Pages
      <http://www.readwriteweb.com/archives/eye_movement_study_reveals_six_must-know_things_ab.php>
      (ReadWriteWeb/Dave Copeland) "Timeline's biggest benefit for
      brands, according to the study, is the ability to tell a brand's
      story. The Timeline design is particularly effective in
      accomplishing this online, but users also liked the ease of
      finding the 'About' button on brand pages. In many cases, users
      said it was easier to learn about a brand than it was on a
      corporate Web site."
    * Report: How effective is Timeline for Pages? The eyes have it
      <http://www.allfacebook.com/simple-usability-timeline-pages-2012-04>
      (All Facebook/David Cohen) "Regular updates are more important
      than ever with the layout of timeline for pages. Simple Usability
      found that users consider themselves to be up-to-date on topics
      such as sports and music, and they expect Facebook pages to be the
      same way."

*/Updates fact:/*

Another new study 
<http://blog.recommend.ly/press-release-to-announce-the-launch-of-recommend-ly/> 
by Recommend.ly found that 82% of Facebook brand Pages are updated less 
than five times a month, while politicians update their Pages more than 
twice a day.
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