[OPLIN 4cast] OPLIN 4Cast #278: Magazine news

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OPLIN 4Cast

OPLIN 4Cast #278: Magazine news
April 18th, 2012

<http://www.oplin.org/4cast/wp-content/uploads/2012/04/online-magazines.png>Magazines 
certainly aren't what they used to be. Publishers of print magazines 
have been rapidly developing new apps for putting their content on 
mobile devices, they're providing content in video format through apps, 
they're using augmented reality apps to build intersections between 
print and online content, and they're redesigning their print magazines 
so they'll look better on tablets and e-readers. And of course, there 
are increasing numbers of magazines that simply do not exist in print. 
Here are a few recent developments in the world of online magazines:

    * Magazine apps show encouraging take-up, but more disruption ahead
      <http://www.guardian.co.uk/technology/appsblog/2012/apr/13/magazines-apps>
      (The Guardian/Stuart Dredge) "One thing about all this innovation:
      it's still based around magazines as standalone entities sold a la
      carte or for single-publication subscriptions. The print model, in
      other words. Yet there is disruption of this too, with the likes
      of Next Issue - a joint venture between Condé Nast, Hearst,
      Meredith, News Corp. and Time Inc in the US."
    * Next Issue Media launches with all-you-can-read pricing model
      <http://venturebeat.com/2012/04/03/next-issue-media-launches/>
      (VentureBeat/Julie Klein) "Today, Next Issue has tens of thousands
      of customers who read an average of two magazine titles through
      the app. The company does allow customers to access content for
      free if they already have a print subscription. Though [CEO
      Morgan] Guenther declined to say what percentage of customers are
      authenticating their print subscriptions, he did say that this
      option is a 'big hit, people love it.'"
    * Farewell, app store? Netizine turns magazines into social
      networks, runs on HTML5
      <http://techcrunch.com/2012/04/11/farewell-app-store-netizine-turns-magazines-into-social-networks-runs-on-html5/>
      (TechCrunch/Sarah Perez) "Instead of trying to reproduce the print
      magazine in digital format, with Netizine, the solution is to use
      social metrics as a way to present a magazine's articles. For
      example, readers can dive into the 'most commented,' section
      first, or the 'most bookmarked,' 'most shared,' or 'highest rated.'"
    * Fewer new magazines, fewer closures this year
      <http://www.crainsnewyork.com/article/20120402/MEDIA_ENTERTAINMENT/120409987>
      (Crain's New York Business/Matthew Flamm) "Not surprisingly, the
      numbers also showed more magazines launching as digital-only
      titles. MediaFinder counted 43 new print titles and nine new
      online magazines for the quarter. A year ago, the number of
      launches came to 50 print and four digital."

*/Digital subscribers fact:/*

Hearst Magazines (Cosmopolitan, Esquire, Good Housekeeping, Seventeen, 
etc.) hopes to have one million subscribers to the digital issues of its 
magazines by the end of this year.
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