[OPLINLIST] Library Branding

[Melissa Lattanzi]

So What's In YOUR Wallet?" - The 6 Steps to Building a Fantastic Library
Brand

Tell a colleague <http://www.neo-rls.org/ce/emailevent.cfm?ID=366>  

Program Date: Wednesday,  April 9th 

 

Program Time: 9:30 a.m. - 3:30 p.m.

 

Speaker: 
Kordell Norton-- Speaker, Author, Consultant 

Remember the No-Name Generics in the grocery stores? That was Kordell.
He knows how to market when you have no packaging, no advertising, no
sales force, and even the products are not always the best. 

Have you ever heard of a Personal Computer? Kordell was director of
marketing with a $31 million dollars a year budget for the largest
seller of personal computers in the US where he did marketing for
companies like IBM, Microsoft, Hewlett-Packard, Compaq, Apple, etc. 

As a professional member of the National Speakers Association and
President of Synergy Solutions he has worked with organizations across
the country, helping them develop Inspiring Leadership, High Performance
Teams and great Sales and Marketing. Author of the book Throwing Gas on
the Fire -- Creating Drastic Change in Sales and Marketing. 

 

Program Description:
For those who want to improve their publicity and customer satisfaction;
and engage more customers to a higher degree in their business. The
things you will get in this workshop are ways to improve your
organization's "Visibility" and "Recognition". 

This high energy, interactive workshop is filled with humor, examples,
and specific actions for each participant. You will learn the secrets
used by America's best companies to build and leverage a brand for
organization growth. 

This program will include:

*	What is a Brand?
*	The Benefits of a Brand
*	How to Discover Your Brand?
*	How to Strengthen Your Brand?
*	How to Sell and Market YourBrand?
*	What is YOUR Plan?

Meals: No meal is included in this workshop 

 

Audience: Anyone interested in learning about branding

 

Contact Hours: 5

 

Member Cost: $ 60.00 [Register]
<http://www.neo-rls.org/ce/eventregister.cfm?ID=366&class=Member> 
 
  

 

Non-Member Cost:$150.00 [Register]
<http://www.neo-rls.org/ce/eventregister.cfm?ID=366&class=NonMember> 
 

 

Location:
Stow Munroe Falls Public Library 
3512 Darrow Road 
Stow OH, 44224 

Get a map and directions
<http://maps.google.com/maps?q=3512+Darrow+Road+Stow+OH+44224>  
View Signup List <http://www.neo-rls.org/ce/signups.cfm?ID=366>  
Tell a colleague <http://www.neo-rls.org/ce/emailevent.cfm?ID=366> 

 

 

Melissa Lattanzi, Senior Continuing Education Specialist

Northeast Ohio Regional Library System

4445 Mahoning Ave. NW

Warren, OH 44483

330-847-7744 ext. 12

lattanzm at neo-rls.org

 

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